Our story

Where Every Fold Tells a Story

We’re not just a company; we’re a story of travel and a shared passion for meaningful connection.

In 2017, somewhere between the vibrant streets of Ho Chi Minh City and the ancient charm of Hue, we – a pair of travellers – one Spanish, one French-Chinese, discovered something magical: handcrafted Vietnamese pop-up cards. These delicate paper creations unfolded into something more than a message; they became memory, emotion, art.

We sent one home. Years later, it still sits proudly on display, a quiet reminder that some moments deserve to be seen.

Back in Europe, however, we found these cards were rare or simply out of reach. So we started this company to change that: to make them accessible, affordable, and appreciated for what they are – small works of art made to be shared.

The Tradition of Connection

Beyond making these beautiful cards accessible, this business is deeply personal. We are profoundly attached to traditions. In our wonderful, yet fast-paced digital world, we dearly miss the simple, heartfelt joy of putting pen to paper – the tradition of sending and receiving a physical letter or greeting card.

We are committed to keeping this tangible connection alive. This passion is precisely why we offer an optional handwriting message service, ensuring your card always arrives with an authentic, personal touch, even when you can’t write it yourself.

Today, each card is carefully selected, ethically made, and designed to celebrate life’s meaningful moments from birthdays to weddings to quiet thank-yous.

Welcome to our world of pop-up cards.