Our story

Where Every Fold Tells a Story

We’re not just a company – we’re a story of travel and a shared passion for meaningful connection.

In 2017, somewhere between the vibrant streets of Ho Chi Minh City and the ancient charm of Hue, we – a pair of travellers – one Spanish, one French-Chinese, discovered something magical: handcrafted Vietnamese pop-up cards. These delicate paper creations unfolded into something more than a message – they became memory, emotion, art.

We sent one home. Years later, it still sits proudly on display – a quiet reminder that some moments deserve to be seen.

But back in Europe, we found these cards were rare or simply out of reach. So we started this company to change that. To make them accessible, affordable, and appreciated for what they are: small works of art made to be shared.

Today, each card is carefully selected, ethically made, and designed to celebrate life’s meaningful moments from birthdays to weddings to quiet thank-yous.

Welcome to our world of pop-up cards.